Being in-field is the magic bullet to capturing the consumer attitudes, behaviours and context you need to win and retain market share. AI won’t do that for you.

Sustainability themes and priorities are especially key for tech brands- shouldn’t be underestimated. Also, in tech we forget too easily that bad communication (e.g. word choices) makes you sound smart while good communication makes your customer feel smart.

Data in real estate is extremely fluid and one of the most complex customer journeys I personally have ever mapped. It was a rewarding team effort to crack that one.

Most times a founder will forget it’s always a growth investing conversation with the investor community and instead fall in to sunken cost fallacy around their value investing proposition. Seems obvious for sure, thus found it unusual how often this happens. The other side of this coin being how chaotic pivoting masquerading as agile building wastes the most time and money across board.

With great research frameworks, networks and dashboards, you can crack any geography. Best practice research fundamentals are transferrable.